A woman wearing red lipstick looks at the camera, exuding confidence and charm.

Al Majed Oud

© 2026 -2027

Motion

Overview

Al Majed Oud approached the launch of a new fragrance with an initial plan centered around a full production commercial alongside a dedicated 3D campaign. During the development phase, production limitations required a shift in strategy, leading to a fully digital execution. The project evolved into a creative campaign built around high-end 3D visuals, AI-assisted video content, and a unified visual direction designed to communicate the fragrance’s premium positioning. The final deliverables included a hero master visual, a series of campaign assets, and supporting content that maintained a consistent luxury aesthetic across all touchpoints while preserving the impact of the original creative vision.

The challenge

The original campaign concept relied on live-action production and cinematic visual effects to create a dramatic product launch experience. When production became unavailable, the challenge shifted to recreating the same level of visual impact through fully digital workflows. The campaign required complex environmental effects, explosive visual elements, premium lighting, and a strong sense of scale while maintaining realism and the luxury character of the brand. In addition, all supporting campaign assets needed to align seamlessly with the master visual to ensure consistency across the entire launch.

A woman with long hair poses against a backdrop of flames, highlighting her silhouette and the fiery scene behind her.

The solution

We developed a fully digital campaign built around cinematic 3D visualization and AI-assisted content production. By translating the original production concept into a digital-first approach, we created a high-impact master visual, AI-generated video content, and a complete set of campaign assets that preserved the intended storytelling, visual intensity, and premium brand perception while remaining efficient and scalable.